AI Methods in Business Research: New Course Design
Four research cycles in which students audit a published business study, reconstruct its AI-driven evidence, and map where its claims actually hold — then design a stronger one.
BUSI 6306 (PhD) · BUSI 4301 · Carleton University
Ranked 1st in Canada — SSHRC Insight Grant
A generative-AI recommendation system that lets small Canadian retailers sell complete experiences together — built and tested on Shopify.
SSHRC · $200,000 over five years · 2025
CBC Radio — All in a Day
How AI is revolutionising e-commerce and what that means for Shopify: the winners, the losers, the value shift, and who is poised to capture it in a fast-changing space.
CBC Radio One, Ottawa
Best Presentation Award, ACM ICSIE
For "Domain-Specific Knowledge Graphs" — the case, and the working system, for treating a research literature as a navigable map rather than a search box.
ACM Int. Conference on Software and Information Engineering · 2020
Ottawa Business Journal — AI to help SMEs compete with Amazon
"Small businesses struggle to reach customers, so they sell on giant marketplaces like Amazon." The plan: turn them into a network of collaborators.
Ottawa Business Journal · Mia Jensen · 2 July 2026
SSHRC Explore grant — The Pursuit of Breakthroughs
Maps the management literature as a space researchers travel through, then traces the trajectories that lead to breakthrough work.
SSHRC Explore/Bridge · $10,000 · 2022–2023
DeepGraph — an AI knowledge map of the management literature
The first knowledge map of business and management research: the ideas, hypotheses and results inside a million papers, and a tool that suggests new questions.
SSHRC Insight Development Grant · $58,000 · 2020–2023
Dr. Ahmed Doha is an Associate Professor of Supply Chain Management and Business Analytics at the Sprott School of Business, Carleton University. His research examines how artificial intelligence is reshaping the way businesses create and capture value — and builds the systems that put those ideas to work. Trained first as an electrical and computer engineer, with industry experience at Nortel Networks and Lucent Technologies before earning his PhD in Operations Management and Information Systems at York University, he approaches management questions from solid technical ground: he designs, develops, and deploys the AI systems his empirical work requires rather than only theorizing about them. His research has been supported by SSHRC, NSERC, CANARIE, and industry partners.
Dr. Doha's scholarship advances theory across supply chain management, e-commerce, recommendation systems, business model innovation, and technology and innovation management — and, increasingly, the science of science: how research knowledge itself is produced and consumed. Methodologically, he works at the frontier of applied artificial intelligence and large language models, data science and analytics at the scale of millions of documents and billions of data points, graph and network methods, empirical quantitative methods, field experimentation, and design-science action research. Much of this work yields working software — AI-driven analytics platforms and collaborative e-commerce systems that operationalize his theoretical contributions and serve as the empirical foundation for his studies.
His current interests include the application of AI agents and robotics to productivity, business analytics, and managerial decision-making; the design of domain-specialized "Expert" AI agents that act as reliable research and business assistants; science-of-science questions on the production and consumption of knowledge, including modeling the trajectories of breakthrough research; business model innovation and value creation in AI and e-commerce, including generative-AI marketplaces that help smaller firms compete; and the design of supply chains for an AI-dominated era.
Across his career, Dr. Doha's work has appeared in leading management journals — including the Journal of Product Innovation Management, R&D Management, the Journal of Retailing and Consumer Services, and the International Journal of Operations & Production Management — and has been recognized with best-paper and best-presentation honours from the Academy of Management and international conferences.